Author name: TheWoodshop

Episode 9

It’s a Friday and just Tony and I are in the office as the team is working remotely. I holler across the hall… got lunch plans, Baird? He responds with a no and before you know it, we’ve got an order in at Versalia. If you’re looking for thin crust pizza in Spokane, Versalia is […]

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Episode 8

It’s Saturday morning, and I’ve just woken up because my dog, Hank, is throwing an absolute fit. He wants to go outside and will stop at nothing until I let him out. We’re talking full-blown toddler fit, throwing this head around, scratching at the door and the side of our bed. At first I was

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Episode 7

9 times out of 10, it’s pizza for the win. But what about when supply-side issues come into play? Is pizza more delicious when in short supply? This October, the world peered down on Austin, Texas for the US Grand Prix at the Circuit of the Americas. In attendance was a group of dads and

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What to do when you don’t know where to start, Digital Marketing Edition

If you run a small or medium-sized business, marketing your business is the key to your growth, and how you’ll set yourself apart from your competition. The marketing field is thriving and churning out new ideas, platforms, and technologies all the time. Although these innovations can be rewarding and beneficial, keeping up with the changes

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Episode 6

As a creative, it’s crucial for me to change my scenery and work in different spaces. I need new views, new distractions, and new sounds and smells on a weekly basis. Thankfully our office is nestled in downtown Spokane and within walking distance to a handful of “offices.” After last year, if the space has

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Brand Voice

Your business has a personality—but does your marketing match it? Fill out the Voice Chart with how you aspire to showcase your business, and then compare it to your current marketing. Are you promoting with the right voice? Download the chart, fill it out with your leadership team, and discuss how well (or not well)

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Episode 5

Setting the scene. It’s about 70 degrees out with a cerulean sky, sun shining, and a few airy cotton ball clouds. There are seagulls flying down by the pier as you sit outside on a rooftop patio at Fort George Brewery in Astoria, Oregon overlooking the Columbia River. The air is slightly salty as drafts

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Top Five Ways to Grow Your Home Service Business with Search Marketing

I’m going to go out on a limb here.. most homeowners do not have the websites of their local home service businesses bookmarked in their web browser. When they run into an issue, they’re more likely to turn to Google and type in “electrician near me”—and if your business isn’t near the top of those

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