When running ads on social media for your business, it can feel like there are two conflicting opinions from your team. On the one hand, you have the design team who wants it to “look right” and be “on brand.” Yet, the social team is more focused on engagement and how many likes it can …
Email is one of the most widely-used marketing channels that gives businesses big and small a chance to connect with their customers. However, while there are numerous email marketing software options designed to help you craft the perfect-looking campaign, it comes down to the strategies you enlist that will ultimately determine the effectiveness of your …
Every creative knows the frustrating feeling of hitting a blank wall. You’ve got your pen and paper out, your laptop, your sketchpad, or just about anything else to help you get creative. Except when it comes time to put ideas down to paper, you realize you’ve got nothing. You’re left staring at a blank screen, …
There’s a new motto flying around at TWS these days: “All work and all play.” We get stuff done, but I’ll tell you what, we’re certainly going to enjoy ourselves while we’re at it. That said, when we decided to launch our newsletter, we knew we’d have plenty of solid marketing work to send out …
For decades, brands sought after traditional media to help represent and showcase their products. With the internet and mobile devices still not at our fingertips, it was customary that people retreated to the radio, print, TV, or even billboards to represent themselves. However, as the digital era has continued to unfold, traditional media has taken …
With billions of users on the internet each day and over 2 trillion Google searches generated daily, we can’t deny that we live in a digital world. Continued advancement in technology has placed mind-boggling amounts of information right at our fingertips and simultaneously created a need for functional, easily accessible, and user-friendly forms of online …
Tactics such as Adwords and other Pay Per Click (PPC) options have created numerous ways to receive brand recognition and increase traffic flow towards your site. Yet with so many ways to drive traffic, it can seem like an overwhelming process. With search ads, display ads, and video ads all at your disposal, it’s important …
A Beginner’s Guide to Brand Recognition on the Web Read More »
The term “brand identity” is often associated with simple concepts such as logo design, packaging, and stationery needs. However, these creative strategies can weigh heavily on your brand’s overall success and often require a more detailed and thorough approach to maximize business results. When done effectively, highlighting these components can help your brand reach its …
