This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The …
This is the episode where we learned a valuable lesson, always listen to your Lyft Driver when it comes to pizza spots. Tony, Jeremy, and I spent the week in sunny San Diego with our friends at Zerorez, and of course, there was going to be some pie time! On the first day of the …
He was a complicated man, with very few traits that I’d hope to see in my children. And his antics will forever require me to explain myself at parties. “Oh, you work in advertising, are you like Don Draper?” — “Yeah, just like that, but without the smoking, womanizing, and only some of the day-drinking.” …
Revisiting Mad Men – insights from our favorite anti-hero ad man. Read More »
Just like about a million other companies, the word ‘trust’ appears in our handbook and graces our walls as one of the 4 Core Values at The Woodshop. And yes, it’s absolutely the most cliché one we have. But recently its meaning has grown deeper, and become more important to me than even before. I …
Statistics show that around 75% of internet users don’t look beyond the first page of search results. And while SEO is a fabulous tactic for gaining organic search impressions, Paid Search marketing is the fastest way to get your business to page one. With money spent though, you’ll want to keep a keen eye on …
If you have a product or service to offer, someone is actively looking for it. With a good online marketing plan in place, potential customers can use search engines to find relevant terms that will lead them to your business. While SEO / SEM may be helpful in practically any business, we have discovered that …
Top 5 Business Categories Finding Success with Search Marketing Read More »
It had been a minute since we’d written a Slice ‘N Sip in our own backyard and my list of “to try” pizza spots in Spokane has been growing! Thus episode 21 brings us to Zeeks Pizza! My friend Terry at Dry Fly sent over an email saying that they were doing a collaboration whiskey …
Last night my three-year-old son woke up with a bad dream, softly crying out for mom and dad. When I shuffled into his room, still half asleep he just said ‘lay with you.’ Of course buddy. He curled up next to me in bed, and reached out for my hand as he immediately dozed back …
One of the most cost-effective, yet underutilized marketing tools for businesses is the almighty email. If you’ve been collecting customer emails for your business, fantastic! You’ve taken the first step. If your current customer management system isn’t allowing you to collect emails, then stop reading now, and go find a new solution that will get …
Email marketing is one of the most powerful and cost-effective marketing methods for small and medium businesses. The average business sees a 36:1 return on every dollar spent on email. With some categories, primarily e-commerce, seeing returns as high as 45:1. Email marketing is easy to manage, gives you complete control of your campaigns, and helps establish …
