Branding

DESIGN SERVICES

Your business deserves a clean and clear brand message, so your customers will know exactly why they should do business with you.

When most people think ‘brands’ – they imagine a company’s logo. But the truth is that a brand is so much more than just one mark. Your brand is an overall representation of how you communicate with your customers. It involves the feelings and aspirations of your customers whenever they interact with you.

Nike is a classic example of creating a brand message, because without context, their logo is nothing more than a checkmark. But with context, it’s a swoosh. And with even more context, and years of brand messaging – that swoosh represents competition and winning. It’s a badge of honor to those who wear it, and it’s (arguably) the pinnacle of “sport.”

These feelings are purposefully evoked through Nike’s implementation of design and messaging in their marketing, collateral, store locations, and more.

This coordinated approach to messaging starts by building your brand. 

LOGO DESIGN + BRAND IDENTITY

The core starting point for your brand identity includes the mark, colors, fonts, and textures.
From there, you have the bones to build out the essential collateral for a small business.

The logo

The visual shorthand for your brand’s story. It’s the first and most enduring impression your business makes. Our approach to logo design is both artistic and strategic, ensuring it encapsulates the depth of your business.

Color Schemes

Colors evoke emotions and communicate values. The right palette can convey luxury, energy, trust, or innovation. Understanding your business ensures we can identify the color scheme that reflects your brand’s personality and resonates with your audience.

Fonts + Type

Subtle yet powerful, fonts play an understated role in the enforcement of your brand. The right font will support your brand’s character, often in ways not fully understood by the viewing audience.

Textures

This element of your brand extends from the visual to all of the other five senses. With a texture, we can present how a brand might feel, sound, or smell. These associations can greatly enhance the sensory experience of your brand, making it more memorable.

PACKAGING DESIGN THAT SPEAKS VOLUMES

Some of the most awarded, and most recognized work from The Woodshop comes from our in-depth approach to packaging projects. Our work has not only garnered accolades but has also set benchmarks in creating packaging that is much more than a mere container. It’s a narrative device, a tactile ambassador of your brand, and a critical touchpoint in the consumer’s journey.

PACKAGING MATTERS

In the retail landscape, your product’s packaging is the first physical interaction a customer has with your brand. This is not just about first impressions; it’s about creating a lasting impact. Well-designed packaging can:

EVOKE EMOTIONS

The colors, textures, and overall design play a crucial role in eliciting emotions, setting expectations, and building anticipation.

TELL YOUR BRANDS STORY

Every fold, every texture, and every color in your packaging narrates the story of your brand, its ethos, and its values.

INFLUENCE BUYING DECISIONS

Often, the decision to purchase is made at the shelf. Captivating packaging can be the decisive factor in swaying consumer choice.
We dive deep into understanding your product, your brand, and, importantly, your audience. This in-depth approach enables us to create packaging solutions that are not just visually stunning but also functionally impeccable.

HOW THE WOODSHOP CAN HELP

  • Product Naming
  • Building Naming 
  • Developing Color Schemes
  • Writing Copy for Product Packaging 
  • Vehicle Graphics
  • Building Signage
  • Environmental Design (thinks signs and imagery inside a location)
  • Promotional Playing Cards
  • Swag Items
  • Tradeshow Displays

SIGN UP FOR OUR NEWSLETTER TO RECEIVE EXCLUSIVE CONTENT