BRANDING
+ DESIGN
Designs That Makes You Go, OOOO, AHHH
Your business deserves a clean and clear brand message, so your customers will know exactly why they should do business with you.
When most people think ‘brands’ – they imagine a company’s logo. But the truth is that a brand is so much more than just one mark. Your brand is an overall representation of how you communicate with your customers. It involves the feelings and aspirations of your customers whenever they interact with you.
Nike is a classic example of creating a brand message, because without context, their logo is nothing more than a checkmark. But with context, it’s a swoosh. And with even more context, and years of brand messaging – that swoosh represents competition and winning. It’s a badge of honor to those who wear it, and it’s (arguably) the pinnacle of “sport.” These feelings are purposefully evoked through Nike’s implementation of design and messaging in their marketing, collateral, store locations, and more.
This coordinated approach to messaging starts by building your brand.
What Makes Up a Brand Identity?
LOGO DESIGN +
BRAND IDENTITY
The core starting point for your brand identity includes the mark, colors, fonts, and textures.
From there, you have the bones to build out the essential collateral for a small business.
Ins and Outs of Packaging
PACKAGING DESIGN THAT SPEAKS VOLUMES
Some of the most awarded, and most recognized work from The Woodshop comes from our in-depth approach to packaging projects. Our work has not only garnered accolades but has also set benchmarks in creating packaging that is much more than a mere container. It’s a narrative device, a tactile ambassador of your brand, and a critical touchpoint in the consumer’s journey.
PACKAGING MATTERS
If we had a dollar for every time someone told us print was dead, we’d take all that money and place it into a print campaign just to show them otherwise. While print has evolved dramatically over the years, it still has a place in many businesses’ marketing mix.
EVOKE
EMOTIONS
The colors, textures, and overall design play a crucial role in eliciting emotions, setting expectations, and building anticipation.
TELL YOUR
BRAND’S STORY
Every fold, every texture, and every color in your packaging narrates the story of your brand, its ethos, and its values.
INFLUENCE BUYING DECISIONS
Often, the decision to purchase is made at the shelf. Captivating packaging can be the decisive factor in swaying consumer choice. We dive deep into understanding your product, your brand, and, importantly, your audience. This in-depth approach enables us to create packaging solutions that are not just visually stunning, but also functionally impeccable.
brand messaging
From Idea, to Implementation
Creating a Brand Messaging Guide is more than just defining what you say — it’s about aligning your entire team around a clear, consistent, and compelling narrative. The process helps uncover your unique position and offers a framework to share that story.
OUR PROCESS
Each project unfolds differently, but the format stays the same.
Discovery & Alignment
Understand your business, goals, audience, and current brand perceptions. Kick-off Meeting + Secondary Meeting Mid-Project.
Define the Core Narrative
Develop a clear, resonant brand story.
Audience & Persona Development
Identify and segment your key audiences.
Messaging Pillars & Voice
Build your brand’s core messaging framework.
Guide Assembly
Package everything into a usable, shareable document.
Activation & Collateral
Bring the messaging to life and empower your team to use it.
How the
Woodshop
can help
Product Naming
Building Naming
Developing Color Schemes
Writing Copy for Product Packaging
Vehicle Graphics
Building Signage
Environmental Design
Promotional Playing Cards
Swag Items
Tradeshow Displays