Problem: Having spent years investing in traditional marketing methods, Zerorez wanted to find ways to get more specific in their targeting, and reach more of their ‘best prospects’.
Solution: TWS created a ‘Best Customer Acquisition Program” specifically for Zerorez which included a phased approach to finding and targeting their ‘best customers.’ First, TWS ran profile reports on existing customers, and created a model to identify those who were most valuable to the client. Next, TWS took the profile information and used it to target new customers in our target markets that fit our profiles, but had never cleaned with Zerorez. Creatively, TWS prepared an omni-channel campaign to allow our prospects to receive consistent messaging across multiple platforms (Email, Display, Direct Mail, OTT).
Result: The program was a success and has been run in various iterations, in multiple markets since 2018. In the best tests, the client saw returns of 8:1 on their marketing investments. On top of it’s financial success, the program was continued as a tactic specifically for it’s ability to target ‘new’ customers. Over the years, the program has tested a variety of different combinations of tactics, continuing to adapt to our changing markets.