United Airlines has held the esteemed position of being the third-largest airline in the world since 2010. Despite their progressive approach to diversity, sustainability, and enhancing the flight experience through comfort and luxury, their current logo tells more of the story of unity rather than conveying its modern prestige. We decided to take a different […]
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This past month, Andrea and I had the opportunity to drive to Seattle and visit some amazing clients of ours—Chipper Plumbing and Radiant! While I could write a whole book about the things we did and the food we ate, I’ll stick to what we know best: coffee. ☕ On our 36-hour trip to Seattle,
In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the
On a beautiful spring day, my small group of friends and I found ourselves passing through Sandpoint, Idaho on the way back to Spokane. It’s such a quick stop off the highway so we quickly made our way to Evan’s Brothers Coffee. Located in the Granary Arts District, this locally owned coffee shop and roaster
The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of
A client called this week wanting to know why his LSA ad was featuring the wrong phone number. The short answer – it’s a tracking number Google is using on our behalf – but in reality, it only opened Pandora’s box to more and more questions. It’s never a problem to explain these things –
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To ring in my birthday and another year around the sun, I boogied down to Portland for a truly magical trip. Nestled in the heart of the Pearl District, I experienced Portland as a tourist for the first time. I normally travel for work, or family and friend-specific events. So this time around I very
The Woodshop landed on Bang Energy Drink for our monthly redesign! Bang is such a delicious energy drink and we thought they could use a little spruce up. The packaging for Bang is so colorful and energetic already, we wanted to make sure that we kept those aspects in this redesign. We also kept the
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This month we chose Little Caesars for our monthly logo redesign! The Woodshop is known for our love of pizza, so naturally, a pizza-themed logo redesign was definitely in our sights. We wanted to choose a brand that had been around for a while and had not seen many updates on its logo. The Little
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This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The
