The Woodshop

United Logo Redesign

United Airlines has held the esteemed position of being the third-largest airline in the world since 2010. Despite their progressive approach to diversity, sustainability, and enhancing the flight experience through comfort and luxury, their current logo tells more of the story of unity rather than conveying its modern prestige. We decided to take a different …

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REI Logo Redesign

REI Logo Redesign

In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the …

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Beers as brands

Brand in a Can

The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of …

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Eastern Washington University Logo Design

EWU Logo Redesign

This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The …

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Revisiting Mad Men

Revisiting Mad Men – insights from our favorite anti-hero ad man.

He was a complicated man, with very few traits that I’d hope to see in my children. And his antics will forever require me to explain myself at parties. “Oh, you work in advertising, are you like Don Draper?” — “Yeah, just like that, but without the smoking, womanizing, and only some of the day-drinking.” …

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