The NYT has nothing on this! I’ve been reading since I was 5, saving up all my wisdom to bring you this listicle. Now, to be fair, most of these recommendations come from the last couple of years – but hey, maybe if I revisit ‘Go Dog Go’ I’ll realize there was some deeper meaning …
When we get a new client, I always do an audit of their Instagram account. This allows me to see work through from a high level, down to the finer details. From there, any updates or changes can be made. I’ve fine-tuned my audits to make them as simple as possible, while still getting the …
United Airlines has held the esteemed position of being the third-largest airline in the world since 2010. Despite their progressive approach to diversity, sustainability, and enhancing the flight experience through comfort and luxury, their current logo tells more of the story of unity rather than conveying its modern prestige. We decided to take a different …
In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the …
The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of …
A client called this week wanting to know why his LSA ad was featuring the wrong phone number. The short answer – it’s a tracking number Google is using on our behalf – but in reality, it only opened Pandora’s box to more and more questions. It’s never a problem to explain these things – …
The Woodshop landed on Bang Energy Drink for our monthly redesign! Bang is such a delicious energy drink and we thought they could use a little spruce up. The packaging for Bang is so colorful and energetic already, we wanted to make sure that we kept those aspects in this redesign. We also kept the …
This month we chose Little Caesars for our monthly logo redesign! The Woodshop is known for our love of pizza, so naturally, a pizza-themed logo redesign was definitely in our sights. We wanted to choose a brand that had been around for a while and had not seen many updates on its logo. The Little …
This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The …
He was a complicated man, with very few traits that I’d hope to see in my children. And his antics will forever require me to explain myself at parties. “Oh, you work in advertising, are you like Don Draper?” — “Yeah, just like that, but without the smoking, womanizing, and only some of the day-drinking.” …
Revisiting Mad Men – insights from our favorite anti-hero ad man. Read More »
