This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The […]
He was a complicated man, with very few traits that I’d hope to see in my children. And his antics will forever require me to explain myself at parties. “Oh, you work in advertising, are you like Don Draper?” — “Yeah, just like that, but without the smoking, womanizing, and only some of the day-drinking.”
Revisiting Mad Men – insights from our favorite anti-hero ad man. Read More »
Just like about a million other companies, the word ‘trust’ appears in our handbook and graces our walls as one of the 4 Core Values at The Woodshop. And yes, it’s absolutely the most cliché one we have. But recently its meaning has grown deeper, and become more important to me than even before. I
Statistics show that around 75% of internet users don’t look beyond the first page of search results. And while SEO is a fabulous tactic for gaining organic search impressions, Paid Search marketing is the fastest way to get your business to page one. With money spent though, you’ll want to keep a keen eye on
Search Marketing: Cost Comparisons Read More »
If you have a product or service to offer, someone is actively looking for it. With a good online marketing plan in place, potential customers can use search engines to find relevant terms that will lead them to your business. While SEO / SEM may be helpful in practically any business, we have discovered that
Top 5 Business Categories Finding Success with Search Marketing Read More »
Last night my three-year-old son woke up with a bad dream, softly crying out for mom and dad. When I shuffled into his room, still half asleep he just said ‘lay with you.’ Of course buddy. He curled up next to me in bed, and reached out for my hand as he immediately dozed back
One of the most cost-effective, yet underutilized marketing tools for businesses is the almighty email. If you’ve been collecting customer emails for your business, fantastic! You’ve taken the first step. If your current customer management system isn’t allowing you to collect emails, then stop reading now, and go find a new solution that will get
Email Strategy – Why Collect and What to Do? Read More »
Email marketing is one of the most powerful and cost-effective marketing methods for small and medium businesses. The average business sees a 36:1 return on every dollar spent on email. With some categories, primarily e-commerce, seeing returns as high as 45:1. Email marketing is easy to manage, gives you complete control of your campaigns, and helps establish
Top 5 Email Platforms Read More »
Top 5 Design Projects of 2022 Merchant’s Craft Can Redesign When Andrea walked in the door and told us we were going to redesign the Merchant’s Craft soft drinks and sparkling waters, I about fell out of my chair. I mean who doesn’t love to do packaging design?! Inspired by the PNW and wanting to
These are a few of our favorite things! Read More »
Email marketing should be a cornerstone of any well-rounded marketing plan. For one of our clients, a typical email marketing sale would produce 30-50 orders. But with an adjusted strategy, we were able to generate 200! (well, actually 199, but round up, right!?) In this case, the results were all based on the creation of
One Sale… 200 Orders Read More »
