The Woodshop

Eastern Washington University Logo Design

EWU Logo Redesign

This month we decided to rethink and redesign the Eastern Washington University logo. We were inspired by NFL logos such as the Philadelphia Eagles and the Arizona Cardinals. We wanted to create a more visually dynamic logo while still keeping the original composition of the “EWU” being formed from the shape of the wings. The

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Revisiting Mad Men

Revisiting Mad Men – insights from our favorite anti-hero ad man.

He was a complicated man, with very few traits that I’d hope to see in my children. And his antics will forever require me to explain myself at parties. “Oh, you work in advertising, are you like Don Draper?” — “Yeah, just like that, but without the smoking, womanizing, and only some of the day-drinking.”

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Top 5 Business Categories Finding Success with Search

Top 5 Business Categories Finding Success with Search Marketing

If you have a product or service to offer, someone is actively looking for it. With a good online marketing plan in place, potential customers can use search engines to find relevant terms that will lead them to your business.  While SEO / SEM may be helpful in practically any business, we have discovered that

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Revel In

Last night my three-year-old son woke up with a bad dream, softly crying out for mom and dad. When I shuffled into his room, still half asleep he just said ‘lay with you.’ Of course buddy. He curled up next to me in bed, and reached out for my hand as he immediately dozed back

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Email Strategy – Why Collect and What to Do?

One of the most cost-effective, yet underutilized marketing tools for businesses is the almighty email. If you’ve been collecting customer emails for your business, fantastic! You’ve taken the first step.  If your current customer management system isn’t allowing you to collect emails, then stop reading now, and go find a new solution that will get

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