The Woodshop

Email marketing should be a cornerstone of any well-rounded marketing plan. For one of our clients, a typical email marketing sale would produce 30-50 orders. But with an adjusted strategy, we were able to generate 200! (well, actually 199, but round up, right!?) In this case, the results were all based on the creation of

We were thrilled to partner with Downtown Spokane Partnership on their Back To Downtown Spirit Week the last week of October! The week-long campaign was focused on showcasing the energy of working downtown and getting people back to the office in the city! We had a few short weeks to put together this campaign and

The case for having KPIs (Key Performance Indicators) for your business cannot be overstated. But beyond than just having them, it’s equally essential to create a cadence for your team to review them on a regular basis. After all, why plant the roses, if you’re not going to water them. Much has been written on

You already possess one of the most powerful marketing tools out there. (And if you don’t, it’s basically free.) What Is It? We talk a lot about data in this age of information, and it’s easy to confuse the terms and labels we throw around. Let’s break it down. “Third-Party” data comes from the world

Company culture is a huge part of business but what exactly is it? Shared values, standards, and practices that characterize an organization, kind of like our core values, it’s the intangible element that determines how employees act and interact in their workspace. The best way to showcase your culture is through your company’s content. There

Me after watching TikTok for an hour at work: “I’m researching trends.” No, but really. I think consuming content is one of the best ways to seek out trends. There’s more to it than just scrolling through your For You Page (FYP). This is just the gateway to creating trendy content, although you have to

If you happen to manage your Google Business Profile through the My Business mobile app, this is important news for you! The My Business mobile app is being phased out, and everyone is moving to the Google Maps app! (If you manage profiles in bulk, you’ll still be able to use Business Profile Manager on

If you haven’t heard of Daddy’s, I’ve got a feeling it’s only a matter of time. Daddy’s started in 2018 at ‘Smorgasburg,’ Downtown LA’s weekly food festival. Less than a year later, owners Chris and Pace opened their first location in Pasadena, California. Since then, Daddy’s has ventured into the franchising world and the media

The Report Epsilon’s ‘Shopper’s Voice’ is North America’s biggest self-reported database with 15 million homes, roughly 2 million new respondents every year, 1.5 million opted-in active email addresses, and 1,000 data points per household. They recently did a field survey based on 2,200 US-based respondents in the 18+ age group between October 9 and November