Company culture is a huge part of business but what exactly is it? Shared values, standards, and practices that characterize an organization, kind of like our core values, it’s the intangible element that determines how employees act and interact in their workspace.
The best way to showcase your culture is through your company’s content. There are a lot of different ways you can do this – posting pictures or videos of employees on their birthdays, featuring the office doggos, and a walkthrough of your workspace or any cool office features. Allowing people to see who they’re working with is becoming increasingly important in order to build trust. So, if you’re not already showing the world what goes on behind the scenes, here’s why you should!
Make Your Company Personable
Using content to showcase your company culture shows the human element of your brand. Putting faces to a name, telling stories, and giving people a glimpse inside the working environment allow customers and prospects to build trust and develop an emotional connection, which ultimately helps nurture leads and increase sales. People buy from people!
Helps in the Hiring Process
Did you know on average, employees would be willing to give up $7,600 in salary every year for a job that provides a better company culture that fits them?
Creating content that shows appreciation for employees and gives insight into how the business runs can help position you as a desirable place to work and attract the best talent. Your content can be used in the recruitment process, too!
Creates Competitive Advantage
Company culture builds brand identity. It’s what differentiates you from your competitors and the best thing – it can’t be duplicated like a product, service, or price point. Your culture is unique to your company.
Think about the Instagram pages of two different agencies. They both provide useful content – infographics, examples of their work, and inspiring quotes. However, one of them also shows behind-the-scenes footage and shares inspiring stories about its employees. You’re going to want to work with the agency that showcases its culture because it positions itself to be more human and approachable. It isn’t always about the end result, it’s about the journey you take to get there and the relationships you build along the way.
Company culture matters. It sustains employee enthusiasm, promotes innovation, and ultimately increases your bottom line by giving people a reason to want to work with you. So, if you haven’t already incorporated it into your content strategy, now is the time!