The Woodshop

Brand Voice

Your business has a personality—but does your marketing match it? Fill out the Voice Chart with how you aspire to showcase your business, and then compare it to your current marketing. Are you promoting with the right voice? Download the chart, fill it out with your leadership team, and discuss how well (or not well) […]

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Top Five Ways to Grow Your Home Service Business with Search Marketing

I’m going to go out on a limb here.. most homeowners do not have the websites of their local home service businesses bookmarked in their web browser. When they run into an issue, they’re more likely to turn to Google and type in “electrician near me”—and if your business isn’t near the top of those

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Email Marketing

Email is one of the most widely-used marketing channels that gives businesses big and small a chance to connect with their customers. However, while there are numerous email marketing software options designed to help you craft the perfect-looking campaign, it comes down to the strategies you enlist that will ultimately determine the effectiveness of your

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Brand Strategies Designed to Last

The term “brand identity” is often associated with simple concepts such as logo design, packaging, and stationery needs. However, these creative strategies can weigh heavily on your brand’s overall success and often require a more detailed and thorough approach to maximize business results. When done effectively, highlighting these components can help your brand reach its

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