I’m one foot out the door heading to the airport and my buddy says “Be sure to get some walleye.” No, I’m not heading out on a fishing trip, but to Minneapolis, Minnesota for work. The walleye capital of… the world? Sure, why not. Even if that’s not true, I’m sure the Minnesotans would accept […]
Email marketing should be a cornerstone of any well-rounded marketing plan. For one of our clients, a typical email marketing sale would produce 30-50 orders. But with an adjusted strategy, we were able to generate 200! (well, actually 199, but round up, right!?) In this case, the results were all based on the creation of
One Sale… 200 Orders Read More »
We were thrilled to partner with Downtown Spokane Partnership on their Back To Downtown Spirit Week the last week of October! The week-long campaign was focused on showcasing the energy of working downtown and getting people back to the office in the city! We had a few short weeks to put together this campaign and
Back To Downtown Spirit Week Campaign Read More »
Friday night in Las Vegas… THAT is a state of mind. It was the last day of a Leadership Conference that Jeremy, Tony, and I attended with our friends and clients within Zerorez. We had a couple of fantastic and long days together learning, brainstorming, catching up, and working. Even though we were all at
The case for having KPIs (Key Performance Indicators) for your business cannot be overstated. But beyond than just having them, it’s equally essential to create a cadence for your team to review them on a regular basis. After all, why plant the roses, if you’re not going to water them. Much has been written on
A Means To Measure Read More »
You already possess one of the most powerful marketing tools out there. (And if you don’t, it’s basically free.) What Is It? We talk a lot about data in this age of information, and it’s easy to confuse the terms and labels we throw around. Let’s break it down. “Third-Party” data comes from the world
The Power of First Party Data Read More »
Company culture is a huge part of business but what exactly is it? Shared values, standards, and practices that characterize an organization, kind of like our core values, it’s the intangible element that determines how employees act and interact in their workspace. The best way to showcase your culture is through your company’s content. There
Me after watching TikTok for an hour at work: “I’m researching trends.” No, but really. I think consuming content is one of the best ways to seek out trends. There’s more to it than just scrolling through your For You Page (FYP). This is just the gateway to creating trendy content, although you have to
Reelz & Instagram Trends Read More »
Coffee…. AND Pizza?!?!?!?! For anyone who spent time with our group, you know that both personal and professional development are embedded in our bones. And fortunately for us, our client relationships have brought us some amazing opportunities to lean into growth and push ourselves in new and exciting ways. Earlier this month we had the
I recently got the opportunity to take a jaunt through Orlando, if you make your way from the tourist traps of Disney and Universal you actually find a fantastic downtown area with vast ethnic backgrounds and huge cultural diversity. I was out looking for a camera store, wanting a new lens, and happened to walk
