The Woodshop

book reviews

TWS Book Review

Learning and growth have been built into the bones of The Woodshop. For some, it comes in the form of podcasts, and for others, it’s books. Sure there are clearly ‘self-help’ or ‘marketing’ or ‘leadership’ titles… But sometimes the best lessons come from the most unexpected places. We hit the streets (not really, everyone works

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OTT

You Down With OTT?

(yeah, you know me…) Streamed television content has become one of the most exciting new opportunities for digital campaigns in recent years. With more and more smart devices in homes, including smart TVs, access continues to get easier and easier for users. As you incorporate streaming TV into your digital strategy, it is imperative to

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what to do

What to do when you don’t know where to start, Digital Marketing Edition

If you run a small or medium-sized business, marketing your business is the key to your growth, and how you’ll set yourself apart from your competition. The marketing field is thriving and churning out new ideas, platforms, and technologies all the time. Although these innovations can be rewarding and beneficial, keeping up with the changes

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