The Woodshop

The Report Epsilon’s ‘Shopper’s Voice’ is North America’s biggest self-reported database with 15 million homes, roughly 2 million new respondents every year, 1.5 million opted-in active email addresses, and 1,000 data points per household. They recently did a field survey based on 2,200 US-based respondents in the 18+ age group between October 9 and November […]

We’ve all come to grips with it by now… Our digital persona is out there, out in the either, out there to be analyzed, categorized, summarized, and yes… to be purchased. Soap Box #1 – This isn’t the worst thing in the world. Think about this. As you scroll the interwebs, you are going to

Time-tracking. Blehck…such a gross couple of words, right? A quick word association exercise might produce some other words like ‘obnoxious,’  ‘micromanaging,’ or maybe just ‘why!?’ Well, I haven’t always been a believer, but in our creative agency, let me let you in on a little secret: our creatives are the biggest proponents of the idea. Here’s 3

Learning and growth have been built into the bones of The Woodshop. For some, it comes in the form of podcasts, and for others, it’s books. Sure there are clearly ‘self-help’ or ‘marketing’ or ‘leadership’ titles… But sometimes the best lessons come from the most unexpected places. We hit the streets (not really, everyone works

We know building a website for your business can be intimidating but it’s one of the most important things to do, especially nowadays with mobile marketing and shopping becoming the most popular method of reaching your customers! We wanted to run you through our web design process to remove any/all fears you may have, and

I think it was 2016 when Jeremy and I first wrote the values out. And I know we’ve revisited them a few times now, always asking ‘are these still the right ones?’ And so far, the answer has been ‘yes’! I took to the streets (not really, but it sounds better that way) to hear

If you lead a company, a team, or if you’re simply trying to become more productive, here are 5 things I’ve learned that will help. Plan Ahead Stephen Covey’s first and most fundamental habit to become a highly effective person is to be proactive. I’ll add 2 quotes to start us off here, too: “Lead your life

(yeah, you know me…) Streamed television content has become one of the most exciting new opportunities for digital campaigns in recent years. With more and more smart devices in homes, including smart TVs, access continues to get easier and easier for users. As you incorporate streaming TV into your digital strategy, it is imperative to

Are you considering hiring a marketing agency? Often, people think all they need to do is hire the company and let them handle everything, but that thinking is often flawed. Although your outsourced marketing agency takes a lot of the work off your plate, you’ll still want to sit at the table and have some

If you run a small or medium-sized business, marketing your business is the key to your growth, and how you’ll set yourself apart from your competition. The marketing field is thriving and churning out new ideas, platforms, and technologies all the time. Although these innovations can be rewarding and beneficial, keeping up with the changes