The Woodshop

Your business has a personality—but does your marketing match it? Fill out the Voice Chart with how you aspire to showcase your business, and then compare it to your current marketing. Are you promoting with the right voice? Download the chart, fill it out with your leadership team, and discuss how well (or not well) […]

I’m going to go out on a limb here.. most homeowners do not have the websites of their local home service businesses bookmarked in their web browser. When they run into an issue, they’re more likely to turn to Google and type in “electrician near me”—and if your business isn’t near the top of those

We track metrics for almost everything these days. We track how many steps we take in a day, how much weight we lose in a week, how much money we spend in a month, and even how many hours we spend surfing social media. Now, why do we do this? Well, we track stats because

When running ads on social media for your business, it can feel like there are two conflicting opinions from your team. On the one hand, you have the design team who wants it to “look right” and be “on brand.” Yet, the social team is more focused on engagement and how many likes it can

Email is one of the most widely-used marketing channels that gives businesses big and small a chance to connect with their customers. However, while there are numerous email marketing software options designed to help you craft the perfect-looking campaign, it comes down to the strategies you enlist that will ultimately determine the effectiveness of your

Every creative knows the frustrating feeling of hitting a blank wall. You’ve got your pen and paper out, your laptop, your sketchpad, or just about anything else to help you get creative. Except when it comes time to put ideas down to paper, you realize you’ve got nothing. You’re left staring at a blank screen,

For decades, brands sought after traditional media to help represent and showcase their products. With the internet and mobile devices still not at our fingertips, it was customary that people retreated to the radio, print, TV, or even billboards to represent themselves. However, as the digital era has continued to unfold, traditional media has taken

With billions of users on the internet each day and over 2 trillion Google searches generated daily, we can’t deny that we live in a digital world. Continued advancement in technology has placed mind-boggling amounts of information right at our fingertips and simultaneously created a need for functional, easily accessible, and user-friendly forms of online

Tactics such as Adwords and other Pay Per Click (PPC) options have created numerous ways to receive brand recognition and increase traffic flow towards your site. Yet with so many ways to drive traffic, it can seem like an overwhelming process. With search ads, display ads, and video ads all at your disposal, it’s important

The term “brand identity” is often associated with simple concepts such as logo design, packaging, and stationery needs. However, these creative strategies can weigh heavily on your brand’s overall success and often require a more detailed and thorough approach to maximize business results. When done effectively, highlighting these components can help your brand reach its