BRAND STRATEGIES DESIGNED TO LAST
“Identification” is key towards the start of any creative strategy. By highlighting your brand’s core values and visions, you generate a unique edge over competitors and create a more personal and individualized piece of art. This step can also determine how your products or services will surpass and beat out competitors with similar options.
Your audience should be split up into two components. These are what we call demographics and psychographics. On one hand, demographics allow you to target consumers based on more obvious traits such as age, gender, race, or even location. This supplies you with a broad scope for who you wish to target with your specific products and services.
On the other hand, psychographics are concerned with the personality traits of consumers. These can range from certain values, specific attitudes, perceived interests, or lifestyle choices. These metrics are great for narrowing down your “ideal audience “ and continue to help shape your band in a way that influences and appears relatable to a desired audience.
When a product or service is purchased, it often stems from an emotional response within the buyer. These are what we call “emotional motivators,” and they often determine “why” we purchase “what” we purchase. By pin-pointing these emotional responses, whether safety, adventure, success, health and wellness, etc., you can continue to locate your “ideal audience” and promote a sense of trust between you and your consumers.