On a beautiful spring day, my small group of friends and I found ourselves passing through Sandpoint, Idaho on the way back to Spokane. It’s such a quick stop off the highway so we quickly made our way to Evan’s Brothers Coffee. Located in the Granary Arts District, this locally owned coffee shop and roaster […]
To ring in my birthday and another year around the sun, I boogied down to Portland for a truly magical trip. Nestled in the heart of the Pearl District, I experienced Portland as a tourist for the first time. I normally travel for work, or family and friend-specific events. So this time around I very
This is the episode where we learned a valuable lesson, always listen to your Lyft Driver when it comes to pizza spots. Tony, Jeremy, and I spent the week in sunny San Diego with our friends at Zerorez, and of course, there was going to be some pie time! On the first day of the
Just like about a million other companies, the word ‘trust’ appears in our handbook and graces our walls as one of the 4 Core Values at The Woodshop. And yes, it’s absolutely the most cliché one we have. But recently its meaning has grown deeper, and become more important to me than even before. I
Statistics show that around 75% of internet users don’t look beyond the first page of search results. And while SEO is a fabulous tactic for gaining organic search impressions, Paid Search marketing is the fastest way to get your business to page one. With money spent though, you’ll want to keep a keen eye on
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If you have a product or service to offer, someone is actively looking for it. With a good online marketing plan in place, potential customers can use search engines to find relevant terms that will lead them to your business. While SEO / SEM may be helpful in practically any business, we have discovered that
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It had been a minute since we’d written a Slice ‘N Sip in our own backyard and my list of “to try” pizza spots in Spokane has been growing! Thus episode 21 brings us to Zeeks Pizza! My friend Terry at Dry Fly sent over an email saying that they were doing a collaboration whiskey
One of the most cost-effective, yet underutilized marketing tools for businesses is the almighty email. If you’ve been collecting customer emails for your business, fantastic! You’ve taken the first step. If your current customer management system isn’t allowing you to collect emails, then stop reading now, and go find a new solution that will get
Email Strategy – Why Collect and What to Do? Read More »
Email marketing is one of the most powerful and cost-effective marketing methods for small and medium businesses. The average business sees a 36:1 return on every dollar spent on email. With some categories, primarily e-commerce, seeing returns as high as 45:1. Email marketing is easy to manage, gives you complete control of your campaigns, and helps establish
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Whenever I can, I love eating like the locals, but finding that spot when you’re traveling can be difficult. Sometimes a bit of research can be key, and other times it’s just dumb luck. This Thanksgiving, I was fortunate to get away for a few days with my family. With the kids in school now,
