As much as I may wish to write about tasty little snacks, also known as cookies, the reality is that the topic of ‘digital cookies’ is far more important right now. A cornerstone of digital marketing for as long as I’ve been doing it, cookies are being reconsidered as privacy conversations become more prevalent in […]
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Welcome to the School of Reels—class is in session! This crash course will equip you with the knowledge and skills you need to create captivating Reels. Lesson 1: Get to Know the Basics Before we dive into the details of filming Reels, let’s start with the fundamentals. What exactly are Reels, and how do they
Email marketing is one of the most powerful and cost-effective marketing methods for small and medium businesses. The average business sees a 36:1 return on every dollar spent on email. With some categories, primarily e-commerce, seeing returns as high as 45:1. Email marketing is easy to manage, gives you complete control of your campaigns, and helps establish
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In the wake of the most recent Meta outage, businesses were reminded of a critical lesson: relying solely on one platform for your online presence poses some significant risks. The outage on March 5, 2024, which affected Meta-owned platforms such as Facebook, Instagram, and WhatsApp, left many businesses without a way to connect with their
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The NYT has nothing on this! I’ve been reading since I was 5, saving up all my wisdom to bring you this listicle. Now, to be fair, most of these recommendations come from the last couple of years – but hey, maybe if I revisit ‘Go Dog Go’ I’ll realize there was some deeper meaning
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When we get a new client, I always do an audit of their Instagram account. This allows me to see work through from a high level, down to the finer details. From there, any updates or changes can be made. I’ve fine-tuned my audits to make them as simple as possible, while still getting the
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United Airlines has held the esteemed position of being the third-largest airline in the world since 2010. Despite their progressive approach to diversity, sustainability, and enhancing the flight experience through comfort and luxury, their current logo tells more of the story of unity rather than conveying its modern prestige. We decided to take a different
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In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the
The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of
A client called this week wanting to know why his LSA ad was featuring the wrong phone number. The short answer – it’s a tracking number Google is using on our behalf – but in reality, it only opened Pandora’s box to more and more questions. It’s never a problem to explain these things –
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