Friday night in Las Vegas… THAT is a state of mind. It was the last day of a Leadership Conference that Jeremy, Tony, and I attended with our friends and clients within Zerorez. We had a couple of fantastic and long days together learning, brainstorming, catching up, and working. Even though we were all at […]
The case for having KPIs (Key Performance Indicators) for your business cannot be overstated. But beyond than just having them, it’s equally essential to create a cadence for your team to review them on a regular basis. After all, why plant the roses, if you’re not going to water them. Much has been written on
A Means To Measure Read More »
You already possess one of the most powerful marketing tools out there. (And if you don’t, it’s basically free.) What Is It? We talk a lot about data in this age of information, and it’s easy to confuse the terms and labels we throw around. Let’s break it down. “Third-Party” data comes from the world
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Company culture is a huge part of business but what exactly is it? Shared values, standards, and practices that characterize an organization, kind of like our core values, it’s the intangible element that determines how employees act and interact in their workspace. The best way to showcase your culture is through your company’s content. There
Me after watching TikTok for an hour at work: “I’m researching trends.” No, but really. I think consuming content is one of the best ways to seek out trends. There’s more to it than just scrolling through your For You Page (FYP). This is just the gateway to creating trendy content, although you have to
Reelz & Instagram Trends Read More »
Coffee…. AND Pizza?!?!?!?! For anyone who spent time with our group, you know that both personal and professional development are embedded in our bones. And fortunately for us, our client relationships have brought us some amazing opportunities to lean into growth and push ourselves in new and exciting ways. Earlier this month we had the
I recently got the opportunity to take a jaunt through Orlando, if you make your way from the tourist traps of Disney and Universal you actually find a fantastic downtown area with vast ethnic backgrounds and huge cultural diversity. I was out looking for a camera store, wanting a new lens, and happened to walk
If you happen to manage your Google Business Profile through the My Business mobile app, this is important news for you! The My Business mobile app is being phased out, and everyone is moving to the Google Maps app! (If you manage profiles in bulk, you’ll still be able to use Business Profile Manager on
Google My Business App Is No More Read More »
Traveling north on 95 in North Idaho takes you from the beautiful downtown feel of CDA, through the suburban strip malls of Dalton Gardens, and eventually into the open spaces of Hayden and beyond. A gradient of the population gives way to nature, into the beautiful outdoors that is North Idaho. As the density lowers,
