Problem: Daddys Chicken Shack needed a scalable website solution that could accommodate their exponential, but expected growth. As a new franchise organization, Daddy’s needed to to appeal to both the business side of investors and for the end users themselves.
Solution: The Woodshop worked closely with the founders and franchising consultants to bring 2 solutions to life. Daddyschickenshack.com, a customer facing experience with all paths leading to an online order. Additionally, Daddysfranchising.com was built to tell the company’s story and funnel potential franchisees into the onboarding process.
Result: Daddys has been featured in QSR (Quickserve Restaurant), and Franchise Times as an industry disruptor and in 2022 Daddys signed it’s first 20 locations across Phoenix and Denver. As growth continues, Daddys has the West Coast in their sites.