There’s a new motto flying around at TWS these days: “All work and all play.” We get stuff done, but I’ll tell you what, we’re certainly going to enjoy ourselves while we’re at it. That said, when we decided to launch our newsletter, we knew we’d have plenty of solid marketing work to send out […]
For decades, brands sought after traditional media to help represent and showcase their products. With the internet and mobile devices still not at our fingertips, it was customary that people retreated to the radio, print, TV, or even billboards to represent themselves. However, as the digital era has continued to unfold, traditional media has taken
Traditional Media in a Digital World Read More »
With billions of users on the internet each day and over 2 trillion Google searches generated daily, we can’t deny that we live in a digital world. Continued advancement in technology has placed mind-boggling amounts of information right at our fingertips and simultaneously created a need for functional, easily accessible, and user-friendly forms of online
Intro to Web Design Read More »
Tactics such as Adwords and other Pay Per Click (PPC) options have created numerous ways to receive brand recognition and increase traffic flow towards your site. Yet with so many ways to drive traffic, it can seem like an overwhelming process. With search ads, display ads, and video ads all at your disposal, it’s important
A Beginner’s Guide to Brand Recognition on the Web Read More »
The term “brand identity” is often associated with simple concepts such as logo design, packaging, and stationery needs. However, these creative strategies can weigh heavily on your brand’s overall success and often require a more detailed and thorough approach to maximize business results. When done effectively, highlighting these components can help your brand reach its
Brand Strategies Designed to Last Read More »
