In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the …
The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of …
The Woodshop landed on Bang Energy Drink for our monthly redesign! Bang is such a delicious energy drink and we thought they could use a little spruce up. The packaging for Bang is so colorful and energetic already, we wanted to make sure that we kept those aspects in this redesign. We also kept the …
This month we chose Little Caesars for our monthly logo redesign! The Woodshop is known for our love of pizza, so naturally, a pizza-themed logo redesign was definitely in our sights. We wanted to choose a brand that had been around for a while and had not seen many updates on its logo. The Little …
