Logo Redesigns

REI Logo Redesign

REI Logo Redesign

In the recent redesign of the REI logo, our primary goal was to honor the brand’s heritage while injecting a fresh perspective. With a conscious effort to stay true to the original design, we embarked on a journey to add more intricate details, moving away from the prevalent minimalist design trends that have dominated the […]

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Beers as brands

Brand in a Can

The importance of a strong brand identity Think of a brand that stands out to you – and likely its brand identity is clear. A company’s brand sets a business apart from its competitors and helps establish a unique identity that resonates with customers. Your brand identity is not just limited to the name of

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