Looking for a brand re-haul, Northwest Spokane Pediatrics wanted to bring joy and the classic Inland Northwest feel to their brand. Any patient they have can feel at home, as if it’s their space, with this brand. In the logo, you can see the use of a sunset in the word “Northwest” and the sunrise in word “Spokane”, bringing in the outdoors and letting their patients know that they are always there to support them—day or night. Along with creating the brand, we also developed a deck of cards that offers 52 things that families can do in the Spokane area as part of their “Keep Active Kids Active” campaign. They offer ideas anywhere from exploring all 6 loops of the Dishman Hills natural area or picking huckleberries up at Mt. Spokane.