Branding
DESIGN SERVICES
Your business deserves a clean and clear brand message, so your customers will know exactly why they should do business with you.
When most people think ‘brands’ – they imagine a company’s logo. But the truth is that a brand is so much more than just one mark. Your brand is an overall representation of how you communicate with your customers. It involves the feelings and aspirations of your customers whenever they interact with you.
Nike is a classic example of creating a brand message, because without context, their logo is nothing more than a checkmark. But with context, it’s a swoosh. And with even more context, and years of brand messaging – that swoosh represents competition and winning. It’s a badge of honor to those who wear it, and it’s (arguably) the pinnacle of “sport.”
These feelings are purposefully evoked through Nike’s implementation of design and messaging in their marketing, collateral, store locations, and more.
This coordinated approach to messaging starts by building your brand.
LOGO DESIGN + BRAND IDENTITY
The core starting point for your brand identity includes the mark, colors, fonts, and textures.
From there, you have the bones to build out the essential collateral for a small business.
The logo
The visual shorthand for your brand’s story. It’s the first and most enduring impression your business makes. Our approach to logo design is both artistic and strategic, ensuring it encapsulates the depth of your business.
Color Schemes
Colors evoke emotions and communicate values. The right palette can convey luxury, energy, trust, or innovation. Understanding your business ensures we can identify the color scheme that reflects your brand’s personality and resonates with your audience.
Fonts + Type
Textures
This element of your brand extends from the visual to all of the other five senses. With a texture, we can present how a brand might feel, sound, or smell. These associations can greatly enhance the sensory experience of your brand, making it more memorable.
PACKAGING DESIGN THAT SPEAKS VOLUMES
Some of the most awarded, and most recognized work from The Woodshop comes from our in-depth approach to packaging projects. Our work has not only garnered accolades but has also set benchmarks in creating packaging that is much more than a mere container. It’s a narrative device, a tactile ambassador of your brand, and a critical touchpoint in the consumer’s journey.
PACKAGING MATTERS
In the retail landscape, your product’s packaging is the first physical interaction a customer has with your brand. This is not just about first impressions; it’s about creating a lasting impact.
EVOKE EMOTIONS
TELL YOUR BRAND'S STORY
Every fold, every texture, and every color in your packaging narrates the story of your brand, its ethos, and its values.
INFLUENCE BUYING DECISIONS
HOW THE WOODSHOP CAN HELP
- Product Naming
- Building Naming
- Developing Color Schemes
- Writing Copy for Product Packaging
- Vehicle Graphics
- Building Signage
- Environmental Design (thinks signs and imagery inside a location)
- Promotional Playing Cards
- Swag Items
- Tradeshow Displays
