Traditional MARKETING
Services
A well-rounded business deserves a well-rounded marketing effort. The enduring impact of traditional marketing might be what you are missing.
In a world where digital dominates, traditional marketing stands as a testament to the enduring power of personal, tangible connections. TV, radio, and print aren’t just channels; they’re cultural touchstones that offer unique opportunities to tell your brand’s story in a way that’s both intimate and far-reaching.
TV Advertising:
Captivating Audiences Through
Story and Placement
TV advertising offers a multisensory experience that can capture hearts and minds. Keep in mind, there is a difference between airing ‘a television ad’ and using 30 seconds to tell a multimedia story. With the visual and audio combination, you can create something that awakens the viewer or elicits feelings, all to bring them closer to your brand. Yes, there is a place for ‘the boss is out of town,’ sale ads but there is so much more that can be accomplished through this classic marketing medium.
Scriptwriting and Storytelling
Crafting narratives that captivate and engage audiences.
Production and Direction
Media Buying and Placement
Strategically placing your ads for optimal reach and impact.
Radio Advertising:
Theatre Of The Mind
Radio advertising harnesses the power of sound to create memorable, emotive experiences. Sometimes called ‘Theater of the Mind,’ radio allows us to place the listener into any situation we choose. Radio draws on the listener’s ability to imagine, and gives us the creative freedom to allow them to imagine ‘their’ version of the situation. Based on their own personal experiences, listeners will hear, and imagine the details of the message in ways that are most relevant to them.
Audio branding is another consideration to utilize radio in ways that no other medium can offer. Through sound keys, voices, or even jingles, we have the ability to influence consumers’ perceptions by creating familiarity.
When it comes to audio branding, jingles are typically what we think of. However, there are other, more subtle, and importantly, more effective ways to build up your audio brand recognition. Radio is the only medium that can offer that.
It should also be noted that radio marketing offers a great opportunity to maximize both reach and frequency with a dedicated audience. And unlike many other mediums, radio campaigns can be put to work for your business fast.
Print Advertising:
Making a Lasting Impression
If I had a dollar for every time someone told me print was dead, I’d take all that money and place it into a print campaign just to show them otherwise. While print has evolved dramatically over the years, it still has a place in many businesses’ marketing mix.
Creative Design
By producing eye-catching designs, you can ensure that you stand out in any publication.
Targeted Distribution
Newspapers, magazines, and even direct mail postcards – all give you the ability to reach a specific, desired audience. Using print to be specific with your targeting, and matching your creative to that target is one of its most powerful benefits.
Integrated Campaigns
Yes, we are still in a digital world, so it’s important to build out your print campaigns in ways that integrate with the rest of your marketing plans. With creative strategists running your marketing, this will be easier than ever.
HOW THE WOODSHOP CAN HELP
- Product Naming
- Building Naming
- Developing Color Schemes
- Writing Copy for Product Packaging
- Vehicle Graphics
- Building Signage
- Environmental Design (thinks signs and imagery inside a location)
- Promotional Playing Cards
- Swag Items
- Tradeshow Displays
