THE SCALE HOUSE | Branding + Campaign

Scale House

Branding + Campaign

Industry

Government

Deliverables

Logo Design

Brand Strategy

Visual Identity

Illustration

Collateral

Digital Campaign

problem

The Scale House Market, Spokane’s first year-round market and community hub, needed a distinctive and cohesive brand identity. As a place where friends and families, seniors and students, small business owners, nonprofits, farmers, and food producers meet, connect, and grow, the challenge was to create a logo that reflected their mission of fostering vibrant relationships and community engagement while balancing modern and traditional elements.

Solution

We created a unique brand for The Scale House Market, starting with the logo. The design seamlessly combined modern and traditional elements, featuring a bold, contemporary font paired with a rustic, weathered one. The custom cursive font for the word ‘the’ added a softer look compared to the bold font of the ‘Scale House’. This added softness creates a more friendly and inviting look.

Results

The new logo successfully conveyed approachability and familiarity while maintaining a strong presence. It effectively captured The Scale House Market’s essence, positioning them as a dynamic and welcoming platform for community engagement. We have helped them by creating collateral items such as a rack card, brochure, and billboards, which further solidified their brand identity. The final design has been well-received by the community, enhancing the market’s identity and presence in Spokane.

The Gathering Table

With its distinctive, textured, and custom-designed feel, this logo seamlessly melds modern with tradition. The bold, contemporary font beneath harmonizes with the rust, weathered font above. The unique custom font for the word “the” adds a touch of elegance, setting it apart as the sole cursive element in the logo. This logo exudes approachability and familiarity, yet maintains a commanding presence. The use of lines on the top and bottom of the logo further aid in providing structure to the logo.