Problem: The Merchant’s Craft brand is built around the fact that they are local to the Northwest and proud of it. In looking to update the packaging, URM wanted to lean even more into their roots. They wanted a design that could show off what the Northwest stands for, while maintaining consistency in the look of their Soft Drink, Sparkling Water, and Mixer flavors.
Solution: An effective design that creates a personal connection for consumers in all 4 states in the Northwest. This design is playful and engaging. It is a uniform design across all shapes and sizes, with colors to represent the flavor that is sure to stand out on the shelves.