COOLCANOPY | Branding
CoolCanopy
Industry
Deliverables
- Logo Design
- Brand Strategy
- Visual Identity
- Collateral
- Website design
problem
The Spokane Conservation District was seeking a brand for its CoolCanopy initiative, which works with underserved neighborhoods to increase tree coverage as a natural way to provide shade and cooling for homes. The brand needed to appeal to both adult business owners and younger teens, as the program also involves teen collaboration to engage and educate youth on the importance of urban forestry.
Solution
The brand was created in a classic, bold Pacific Northwest style, reflecting the region’s deep connection to nature and community. At the heart of the design is a simple mono-line tree—clean, strong, and instantly recognizable. This symbol serves as a direct and approachable way to communicate the initiative’s mission: planting trees in underserved neighborhoods. The overall look reinforces a sense of trust, action, and local pride, making it clear that this is a community-driven effort.
Results
As a result, the Spokane Conservation District now has a bold, eye-catching, and cohesive brand. With multiple logo variations, the design is flexible and adaptable across various applications. The new brand energizes the community and inspires people to get involved in local tree-planting efforts.
“Large Quote from the client about this particular project. Maybe Quote an email where they thanked us.”
Client Name | Spokane Conservation DIstrict
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