FIREWISE | Campaign

Firewise

Campaign

Industry

Government

Deliverables

Illustration

Brand Strategy

Visual Identity

Collateral

Digital Campaign

problem

The Spokane Conservation District needed a campaign to promote their Firewise Forrest initiative, aimed at ensuring the safety of Spokane residents by reducing wildfire risks. The challenge was to create a relatable and trustworthy character that people could look to for guidance.

Solution

We developed a sasquatch character named Forrest, who emerged as a kind-eyed, strong, and approachable figure. Forrest was designed to be both friendly and an expert in his field. Several variations of Forrest in different poses were created to ensure he could be effectively utilized across various platforms.

Results

Firewise Forrest successfully has informed the community about free opportunities provided by the Spokane Conservation District, such as a free Firewise Assessment. Additionally, we have continued to build on the success of the campaign by creating various collateral items, including billboards, brochures, and updates to their website. These efforts help residents protect themselves and their neighbors by reducing the risk of wildfires, achieving our primary objective of enhancing community fire safety in Spokane.