Email marketing is one of the most powerful and cost-effective marketing methods for small and medium businesses. The average business sees a 36:1 return on every dollar spent on email. With some categories, primarily e-commerce, seeing returns as high as 45:1.
Email marketing is easy to manage, gives you complete control of your campaigns, and helps establish a direct connection with your audience. Choosing the right email marketing platform will make your job much easier. It allows users to create, send, and track emails to their subscribers. It also makes building well-designed emails easier and enables you to see key metrics such as the open and click-through rates.
Most importantly, good email marketing software ensures that your email gets delivered and does not end up in the spam folder.
Here is the list of the top 5 email marketing platforms.
Constant Contact
Constant Contact is one of the best tools for beginners. It has an intuitive workflow, is easy to use, and has numerous mobile-optimized design templates allowing you to quickly create well-designed professional email campaigns. Each account gives access to unlimited emails, built-in social media sharing tools, list segmentation, and reporting features. Automation is another key feature that is super helpful in putting many tasks on auto-pilot.
MailChimp
MailChimp has all the features any business would need, like scheduling campaigns, A/B testing, and getting reports. Above all, it has the best free forever plan, which lets you send emails to up to 2000 contacts free of cost.
It has easy drag-drop email builders, autoresponders, a list segmentation facility, and an easy analysis interface, which makes it a popular email marketing platform.
MailChimp can be the best option for brand-new businesses or digital creators looking for a place to start and grow their businesses.
SendinBlue
Sendinblue can be your best choice for growing your customer base. Apart from the usual features any email marketing tool provides – it can help you create landing pages and sign-up forms to collect user information. Additionally, you can incorporate live chat on your site and collect email addresses from people browsing your store.
Their free forever version lets you send up to 300 emails per day. SendinBlue also offers a separate bulk email marketing that can be used for sending transactional emails from your WordPress website.
HubSpot
If you are looking for an all-in-one marketing solution that can help with social media, blog publishing, and emails, Hubspot is the platform for you. It has excellent features and reporting capabilities for all your marketing requirements.
Integrating with Hubspot CRM will be a great advantage for customizing emails for each subscriber. The free version lets you send up to 2000 emails and store unlimited contacts!
Drip
Drip can be the perfect email marketing platform for e-commerce businesses, which provides you prebuilt automated series for e-commerce customer behavior. It optimizes purchases through abandoned cart reminders, post-purchase campaigns, product discounts, and more. It also offers seamless integration with popular website builders like WordPress and WooCommerce.
Email marketing platforms can help you execute your email campaigns and increase revenue efficiently. Contact the professional team at The Woodshop if you require an email marketing platform set up for your business. We are experienced in creating customized marketing strategies to get your projects done. Schedule a meeting today to learn more!
