SHOPTALK!
We are diving in on all things digital marketing & Google! This series is perfect for those that are just starting to dip their toes into the waters of Google campaigns all the way to a more seasoned marketing professional that would like to refine their skills. Each ShopTalk is a standalone event that is FREE! So come for one, or come to all, we can’t wait to see you!
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Shoptalk!
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Shoptalk!
Introduction to Digital Marketing & Paid Ads Essentials
January 23rd | 12-1pm
The Hive
Start the year off right with our Intro to Digital Marketing & Paid Ads Essentials! This session will give participants a solid understanding of what digital marketing is, the role of paid ads, and the basic terms and concepts, so you’ll feel confident starting out.
What You Will Learn:
Shoptalk!
Google Ads Basics – Building Your First Campaign
February 27th | 12-1pm
The Hive
We are getting back to the basics. In this ShopTalk, we’ll explore all of the Google essentials from set up to launch. Whether you’re new to digital marketing or you’ve regularly built Google Ads campaigns, we’re answering all your questions to help you make Google Ads efficient and effective for your business.
What You Will Learn:
Shoptalk!
Tracking & Measuring Success – Understanding Ad Performance and KPIs
March 27th | 12-1pm
THE HIVE
We got the deets on analyzing that data! For our final ShopTalk, we’ll walk you through the essentials – from how to analyze ad performance on Google to social media by using data and KPIs, so they can confidently interpret results and make improvements. Bring your questions and get ready to tackle paid digital like a pro!
What You Will Learn:
RSVP to ShopTalk!
