I’m going to go out on a limb here.. most homeowners do not have the websites of their local home service businesses bookmarked in their web browser. When they run into an issue, they’re more likely to turn to Google and type in “electrician near me”—and if your business isn’t near the top of those search results, guess what, they’re more likely to click on your competition! Learn more about how to grow your home service business with search marketing below.
1. INVEST IN SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization, or SEO, is a key component of building your business’s website.
Search engines such as Google or Bing crawl your site and “read” the text, looking for keywords that describe who you are and what you do. SEO services help ensure that you have the right keywords—such as your business name, location, and the services you provide—in the right places across your site. This way, when a potential customer is searching, they’ll be able to find you.
With SEO in place, search engines gain Trust in your website and they see higher Relevance of your website. When both Trust and Relevance are high, your site will start to climb the organic listings.
2. MAKE SURE YOUR BUSINESS LISTING IS UP TO DATE / MAXIMIZE YOUR GOOGLE MY BUSINESS LISTING
Your customers need to be able to get in touch with you when they need you. That’s why it’s important to make sure that your business’s online listing is up to date with the correct information. Online business listings include a variety of information about your business, including your website, phone number, and physical address (if you have one).
Google My Business is the ultimate online listing, but there are so many others out there. While your customers may never go to Manta.com to find you, it’s important that your information is accurate across ALL listing sites on the web
Keeping your business listing up to date doesn’t have to be a chore! Our easy-to-use dashboard makes it simple to keep your business information up to date across a variety of sites. Plus, TWS has options for ongoing management of your GMB profiles as well. Schedule a meeting today to learn more.
3. DON’T UNDERESTIMATE THE POWER OF PPC ADVERTISING
Paid search advertising is a great way to boost your business’s online presence and stand out from the competition—especially if you don’t have the marketing budget of a larger home services company. PPC (pay-per-click) ads show up at the top of Google’s search results, so your business is more likely to be seen by potential customers. And the best part? You’re only charged if the customer actually clicks on the ad, making it a budget-friendly way to show up in searches.
Combining PPC with other tactics is a great way to gain access to the top of the search queries, while your other tactics are helping your organic listing climb higher.
4. ADD A YOUTUBE VIDEO TO YOUR MARKETING STRATEGY
YouTube videos are a great way to showcase your business’s unique style, but did you know that they also contribute to your SEO? Google tends to showcase popular video results at the top of search listings, which means your business will stand out from the crowd. And since YouTube has quickly become one of the most popular social networks, creating video ads is a great way to reach more potential customers.
5. REACH MORE CLIENTS WITH CONTENT MARKETING
Content marketing, better known as ‘blogs’, is a great way to reach and engage with more potential customers. Not only is each new blog post a fresh page on your website (boosting your business’s SEO!) but it’s also a great way to show up in search results for commonly searched questions, such as “how to repair your sink” or “how often does my deck need to be stained”.
Not sure where to start? We’re here to help! The team at The Woodshop is here to take care of all of your online marketing needs, including SEO, digital advertising, content creation, and more. Schedule a meeting to learn more or get started today!